Blog
Shirin Behzadi
Board Member, Advisor
and Keynote Speaker
Blog
Back to Basics
For many years we enjoyed low-cost capital. As a result, many companies grew without having the pressure of applying basic and fundamental principles of building sound organizations. The ideas of “Growth at all costs!” or “Topline matters most!” were commonly subscribed to... and it worked. They didn’t just work, they...
Staffing, Layoffs, and Thoughtful Transitions
In an ever-changing business landscape, staffing decisions hold great importance. The way a business handles staffing changes has a significant impact on the entire organization. By adopting a wise and empathetic approach to staffing, an organization can demonstrate their commitment to employees and the overall success of the organization.Recently we...
Price Increases and Responding to Inflation
As inflation impacts businesses, devising a sound strategy for price adjustments becomes paramount. Companies must tread carefully, balancing the need for profitability with the goal of retaining satisfied customers. Embrace a pilot approach for price increases, starting with specific products or services to gauge customer reactions and market dynamics. This...
Business Strategy During A Recession
I faced one of the toughest challenges for our company during the Great Recession, which was greater than today's market uncertainties. Our company was in the home improvement industry, and the housing-led recession happened quickly, changing the layout of the home-owner industry at large. We needed to revisit our go-to-market...
Embrace the Power of Connections
Collaboration has become a driving force behind innovation and success, and the ability to connect with like-minded individuals and organizations opens the door to endless possibilities. As an industry leader, I have had many opportunities present themselves to me through collaboration. But, where can we find these collaboration opportunities? And...
The Value of Empathy and Open Communication for Corporate Leaders Today
The journey toward success isn’t always easy… I'm constantly inspired by those who believe in their vision and use their voice and create growth and positive change. These visionaries, the business leaders, are the ones who hold the reins to guide their companies toward success. Embracing these fundamental business tips...
Consumer Sentiment and Business Growth
One of the top business challenges in today’s environment is consumer sentiment. As market conditions remain choppy, many face uncertainty around predicting and planning around consumer behavior. This challenge calls for organizations to become sharper and more focused on their offerings and what they solve for in the mind of...
The Strategic Path from Vision to Execution
In the pursuit of business success, it's essential to set a clear and compelling vision that serves as the guiding star for your organization. But it doesn't stop there. The journey from vision to execution involves breaking down that ultimate vision into bigger & loftier goals, strategies, tactics, and measurable...
Business Fundamentals in Uncertain Times
Uncertainty and unpredictability have become constant companions for businesses, making forecasting more challenging. Nonetheless, amidst these choppy waters, organizations that stay laser-beam-focused on the fundamentals are positioned to weather the storm best.I've seen this over and over. When an organization does not succumb to the pressure to experiment outside of...