One of the top business challenges in today’s environment is consumer sentiment. As market conditions remain choppy, many face uncertainty around predicting and planning around consumer behavior. This challenge calls for organizations to become sharper and more focused on their offerings and what they solve for in the mind of the consumer.
As advisor and board director as well as former operator, I’ve seen the following approach work time and time again:
At all times – especially during rough economic conditions – it’s imperative to know what problem your organization is set out to solve for your consumer or client. Once, and only if, the organization has clarity around this topic, it can clearly and succinctly communicate it to its clients and customers.
The process of answering the above question both internally and externally can and often is very helpful to creating alignment to the company. And it allows the messaging to the consumer to be clear and effective.
By bringing clarity to the problem you solve for the consumer, you help mitigate the inherent uncertainty of the market conditions.
