In the News

Recent Publications
Featuring Shirin

In the News

Recent Publications Featuring Shirin

Featured News:

Business Insider: As-told-to Essay based on a conversation with Shirin Behzadi, The Unexpected CEO

February 2, 2026
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Motley Fool: 3 Leadership Lessons From a PE-Backed CEO, Shirin Behzadi, Who Grew a Franchise 70%

December 22, 2025
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Forbes: From Gas Station Cashier To CEO: Lessons In Leading By Listening

December 8, 2025
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The Unexpected CEO Ranks #7 on USA TODAY BEST-SELLING LIST

November 5, 2025
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Entrepreneur: Shirin Behzadi Worked at a Gas Station Then Built a Billion Dollar Brand as CEO

October 15, 2025
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Nasdaq Celebrates the Launch of the Unexpected CEO by Shirin Behzadi

October 13, 2025
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Indies Today: 2026 Best Inspirational Memoir | The Unexpected CEO by Shirin Behzadi

February 10, 2026
Read More about Indies Today: 2026 Best Inspirational Memoir | The Unexpected CEO by Shirin Behzadi

Franchising.com: Eliminating Organizational Blind Spots in Franchising by Shirin Behzadi

December 23, 2025
Read More about Franchising.com: Eliminating Organizational Blind Spots in Franchising by Shirin Behzadi

The CEO Forum Group: Former Billion-Dollar CEO Shirin Behzadi Interview

November 17, 2025
Read More about The CEO Forum Group: Former Billion-Dollar CEO Shirin Behzadi Interview

Goody Business Book Awards: The Unexpected CEO – 2025 Winner | Shirin Behzadi

November 17, 2025
Read More about Goody Business Book Awards: The Unexpected CEO – 2025 Winner | Shirin Behzadi

Best Seller Live: Rhett Powers & Cynthia Johnson Interview Best-Selling AUthor, Shirin Behzadi

November 13, 2025
Read More about Best Seller Live: Rhett Powers & Cynthia Johnson Interview Best-Selling AUthor, Shirin Behzadi

Literary Titan Silver Book Award: The Unexpected CEO by Shirin Behzadi

November 10, 2025
Read More about Literary Titan Silver Book Award: The Unexpected CEO by Shirin Behzadi

EZ Conversations with Furkhan Dandia: From Gas Station Cashier to Billion-Dollar CEO

November 6, 2025
Read More about EZ Conversations with Furkhan Dandia: From Gas Station Cashier to Billion-Dollar CEO

The Strategy Skills Podcast: From Gas Station Cashier to Billion-Dollar CEO with Shirin Behzadi

November 3, 2025
Read More about The Strategy Skills Podcast: From Gas Station Cashier to Billion-Dollar CEO with Shirin Behzadi

Chief Executive – The CEO As Conductor: How To Lead In Perfect Harmony

November 1, 2025
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Tribune: What Shirin Behzadi & Angela Duckworth Know About Building Resilience

November 1, 2025
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IVY: Important Business Learnings from The Unexpected CEO, Shirin Behzadi

October 31, 2025
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2025 PenCraft Book Awards Winner: The Unexpected CEO by Shirin Behzadi

October 30, 2025
Read More about 2025 PenCraft Book Awards Winner: The Unexpected CEO by Shirin Behzadi

Forbes: Shirin Behzadi, The Unexpected CEO Featured In Entrepreneurship: The ‘Magnificent Seven’

October 30, 2025
Read More about Forbes: Shirin Behzadi, The Unexpected CEO Featured In Entrepreneurship: The ‘Magnificent Seven’

The Unexpected CEO has been selected as 2025 Four Seasons Book Awards Finalist!

October 30, 2025
Read More about The Unexpected CEO has been selected as 2025 Four Seasons Book Awards Finalist!

The LifeBlood Podcast Pt 2: Focus on Your Strengths with Shirin Behzadi

October 29, 2025
Read More about The LifeBlood Podcast Pt 2: Focus on Your Strengths with Shirin Behzadi

Strategy At Scale Podcast: From Gas Station to CEO: How Shirin Behzadi Scaled a Multi-Brand Empire

October 28, 2025
Read More about Strategy At Scale Podcast: From Gas Station to CEO: How Shirin Behzadi Scaled a Multi-Brand Empire

The Unexpected CEO has won 1st place in the 2025 BookFest Awards

October 27, 2025

The Unexpected CEO: My Journey from Gas Station Cashier to Billion-Dollar CEO received First Place Award in the 2025 BookFest Awards.

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Book Nerdection Review: A must Read – The Unexpected CEO is much more than a memoir. It’s a reminder that setbacks don’t define us, but how we respond to them does.

October 26, 2025
Read More about Book Nerdection Review: A must Read – The Unexpected CEO is much more than a memoir. It’s a reminder that setbacks don’t define us, but how we respond to them does.

Investor’s Business Daily: How An Iranian Runaway Rose To Top Of A Home Franchise Company

October 23, 2025
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Arthors Reading Review: Unexpected CEO is an essential read for anyone committed to both personal and professional growth.

October 8, 2025
Read More about Arthors Reading Review: Unexpected CEO is an essential read for anyone committed to both personal and professional growth.

Take the Lead: Have No Fear: Leader Builds Success on Empathy, Confidence, Tenacity and Authenticity

October 6, 2025
Read More about Take the Lead: Have No Fear: Leader Builds Success on Empathy, Confidence, Tenacity and Authenticity

Indies Today: 5 Stars For the Unexpected CEO by Shirin Behzadi

October 2, 2025
Read More about Indies Today: 5 Stars For the Unexpected CEO by Shirin Behzadi

Winning Mindset Mastery Podcast: Their Success Proves You Can, Too!

October 1, 2025
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Book Below Review: This isn’t just a memoir or business book—it’s proof that where you start doesn’t determine where you end up.

September 25, 2025
Read More about Book Below Review: This isn’t just a memoir or business book—it’s proof that where you start doesn’t determine where you end up.

The LifeBlood Podcast Pt. 1: The Skill of Resilience with Shirin Behzadi

September 19, 2025
Read More about The LifeBlood Podcast Pt. 1: The Skill of Resilience with Shirin Behzadi

Franchise Today Podcast Hosted by Stan Friedman: Shirin Behzadi’s Story from Gas Station Cashier to Billion-Dollar Franchise CEO

September 17, 2025
Read More about Franchise Today Podcast Hosted by Stan Friedman: Shirin Behzadi’s Story from Gas Station Cashier to Billion-Dollar Franchise CEO

YFS Magazine: How One CEO’s Authentic Vision Built a Billion-Dollar Business

September 5, 2025
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Authority Magazine: Shirin Behzadi On How She Started With Very Little and Created A Highly Lucrative Business

August 26, 2025
Read More about Authority Magazine: Shirin Behzadi On How She Started With Very Little and Created A Highly Lucrative Business

Harvard Advanced Leadership Initiative: Adversity as a Building Block to Achieving Your Authentic Vision

May 7, 2024
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Local Women Setting the Bar High with Corporate Social Responsibility

August 4, 2023
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SCALE Global: Where Capital, Innovation, and Purpose Collide

March 25, 2023
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Guest on The Jim Bohannon Show w/Rich Valdes 

December 14, 2022

Shirin's Interview with Rich Valdes and Jim Bohannon

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Shirin Behzadi Wins Women in Business Award

November 3, 2022

Orange County Business Journal (Pg. 1 Feature on Shirin Bahzadi)

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Women Honored at Business Journal Awards

October 24, 2022

Orange County Business Journal

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She Worked Her Way to CEO

September 13, 2022

Welum (Women Who Inspire Profile of Shirin Behzadi)

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