Blog

Shirin Behzadi
Board Member, Advisor
and Keynote Speaker

Blog

Consumer Sentiment and Business Growth

One of the top business challenges in today’s environment is consumer sentiment. As market conditions remain choppy, many face uncertainty around predicting and planning around consumer behavior. This challenge calls for organizations to become sharper and more focused on their offerings and what they solve for in the mind of...
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The Strategic Path from Vision to Execution

In the pursuit of business success, it's essential to set a clear and compelling vision that serves as the guiding star for your organization. But it doesn't stop there. The journey from vision to execution involves breaking down that ultimate vision into bigger & loftier goals, strategies, tactics, and measurable...
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Business Fundamentals in Uncertain Times

Uncertainty and unpredictability have become constant companions for businesses, making forecasting more challenging. Nonetheless, amidst these choppy waters, organizations that stay laser-beam-focused on the fundamentals are positioned to weather the storm best.I've seen this over and over. When an organization does not succumb to the pressure to experiment outside of...
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How do you see people?

I sometimes worry that we don’t see each other as fully formed human beings… instead we see a cardboard cut out of “a manager” or “the guy in Accounting”. When we don’t know each others’ stories, it becomes easy to misunderstand each other. If you hear me speak on stage,...
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What’s Your Secret?

Someone recently asked me whether there are any “secrets” to entering a new organization, whether as a board member, new executive or even at a more modest level? Three things came to mind… First, no matter how great your experience, recognize that you don’t yet know this organization. So start with...
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The Importance of Saying NO

One of the hardest lessons I’ve learned in my life and in my career is the significance of saying NO. For me, as I suspect for many, saying NO didn’t come naturally, especially since I was always eager to do good work and to be a good team player. And...
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How to be a Mother and an Advisor

How do you balance out being a mother and at the same time an advisor and coach to help your children accomplish their dreams, find financial successes, and achieve their personal joy? I’ve been asked this question because I take on mentorship roles in my professional and personal life. And...
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Trying New Things

In the past year, I’ve been trying some new things – like I had never done before. It’s been both challenging and intriguing. What has pleasantly surprised me is that trying these new hobbies not only helped my brain and body develop, they’ve actually been very helpful in growing my...
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Taking Risks as a Catalyst for Growth

The genesis of many businesses is an individual or group taking risks on an idea. Where would the world be if the Wright Brothers had stuck to fixing and selling bicycles instead of taking on the risk of flying? The history of business is filled with similar examples from FedEx...
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